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SHOPIFY PLUS DESIGN, DEVELOPMENT, STRATEGY

Fourlaps

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Varfaj and scrugggs Consulting were brought in to do a full website audit, redesign, and development with the goal of incresing converion rates.

ABOUT FOURLAPS

Fourlaps was founded by Daniel Shapiro, an entrepreneur with a passion for athletic apparel and over fifteen years of experience at major fashion brands. While he loved training gear, he noticed a gap in the market: a well-designed athletic apparel brand made for the urban professional. Fourlaps is that vision in action—the union of bold and functional athletic design with expert craftsmanship.

THE CHALLENGE

Fourlaps came to Varfaj to design and implement a custom solution on Shopify Plus that matched the brand’s aesthetic and eye for detail. The primary goal was to increase website conversions. To do this, we focused on quick, easy purchase funnels and took a mobile-first approach to design and development.

SCOPE OF WORK

strategy

Ecommerce Strategy

Digital Marketing Strategy

Technical Discovery

3rd Party Platform Scoping

design

User Journey Mapping

User Interface Design

Conversion Rate Optimization

Landing Page design

development

Shopify 2.0

Recharge implementation &
 Custom Account pages

Landing Page development

Speed Optimization

3rd Party Integration & setup

Referral program

ADA compliance

platforms

Shopify Plus

recharge

Accessibe

Attentive

Okendo

Google Tag Manager

Retention.com

Rise.ai

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goals

  1. Improve the overall user experience of the website, specifically selecting product variants and emphasizing the loyalty program.
  2. Redesign the site to convert visitors into customers more effectively.
  3. Implement a mobile-first, highly-performant website complete with best-in-class analytics tools to increase analytic insight and boost user retention.
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TRANSFORMATION

First things first, we needed to craft the desired user experience. We began by wireframing the journey on Figma. Concurrently, we paired the desired user experience with our suite of partner platforms to figure out which would be the best fit.

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RESULTS

100%

Increase in Net Sales

6%

Increase in AOV

12.5%

Increase in Revenue
 Per Session
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CONCLUSION

Fourlaps' collaboration with Varfaj transformed their digital presence, aligning it seamlessly with their brand's aesthetic and values. The new platform not only enhanced the user experience but also drove tangible growth in revenue and orders. This case study stands as a testament to Varfaj's commitment to delivering tailored ecommerce solutions that resonate with brand identity and drive results. If you're keen to explore how Varfaj's expertise can elevate your brand's digital journey, we're always open for a coffee chat!

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Miami Division

999 Brickell Ave.Miami, FL33131

LA Division

9200 Sunset Blvd.Los Angeles, CA90069

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