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VARFAJ

Sweet Spot Labs

OUR MISSION:

Sweet Spot Labs’ mission is to educate and elevate the body and feminine skincare industry.

Varfaj and Scruggs Consulting were brought in to do a full website audit, identify the weaknesses of the site, and prescribe the fixes with the goal of dramatically increasing conversion rates.

We’ll let the results speak for themselves!

GOALS


1. Conduct a full site audit to identify user experience gaps and opportunities to increase revenue.

2. Focus on the 3 most important pages in the site: Home, Collection, and Product pages.

3. Recommend specific conversion rate improvements and fixes throughout the customer experience.

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Fantasy Football app

IMPLEMENTATION


Our sitewide audit yieled several improvements including: increased calls to actions, streamlined navigation, and upsell opportunities.


Here's how we fixed it:

  • Designed and developed a new Collection page with highly visible Add to Cart buttons as well as a new Mobile PDP with sticky CTA's.
  • We also implemented a streamlined menu on mobile and desktop to promote the skincare quiz.
  • Finally, we implemented product bundling to incentivize customers to upgrade their purchase quickly and easily.

And the results are in...

RESULTS

  • Conversion Rate jumped dramatically by 35%.

  • Add to Cart rate skyrocketed 70%.

  • Average Order Value bumped up 13%.

  • 1st Time Conversion Rate bumped up 30%.

  • Total Revenue increased by 35%.

*Not Too Shabby*

Fantasy Football app
high download mobile app case study
high download mobile app case study
high download mobile app case study
high download mobile app case study

We love supporting our clients.

Check out our work on Sweet Spot here!


high download mobile app case study

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