GOALS

1. Conduct a full site audit to identify user experience gaps and opportunities to increase revenue.

2. Focus on the 3 most important pages in the site: Home, Collection, and Product pages.

3. Recommend specific conversion rate improvements and fixes throughout the customer experience.

IMPLEMENTATION

Our sitewide audit yieled several improvements including: increased calls to actions, streamlined navigation, and upsell opportunities.

Here's how we fixed it:

• Designed and developed a new Collection page with highly visible Add to Cart buttons as well as a new Mobile PDP with sticky CTA's.
• We also implemented a streamlined menu on mobile and desktop to promote the skincare quiz.
• Finally, we implemented product bundling to incentivize customers to upgrade their purchase quickly and easily.

And the results are in...

RESULTS

• Conversion Rate jumped dramatically by 35%.


• Add to Cart rate skyrocketed 70%.


• Average Order Value bumped up 13%.


• 1st Time Conversion Rate bumped up 30%.


• Total Revenue increased by 35%.

*Not Too Shabby*