Outerknown
Shopify Plus
Design, Development and Strategy.
Apparel/Clothing
"The first brand founded on a total commitment to sustainability."
- Kelly Slater
ABOUT OUTERKNOWN
Outerknown, founded by Kelly Slater, is a brand that puts sustainability at the forefront of its operations. The company's core mission is to create clothing that exists in harmony with the environment. This means utilizing recycled materials and partnering with suppliers who prioritize sustainable manufacturing, all with the goal of becoming a fully circular clothing brand by 2030.
THE CHALLENGE
Balancing the pursuit of sustainability goals with driving revenue and expanding Outerknown's geographical footprint presented a complex challenge. For over 1.5 years, Varfaj has been Outerknown's partner in this journey. During this time, Varfaj facilitated design and development of Outerknown's B2B portal, launched two stores in Boston and New York, and streamlined countless business processes, including wholesale and digital marketing.
SCOPE OF WORK
Strategy
Ecommerce Strategy
Digital Marketing Strategy
Technical Discovery
Operational Scoping
3rd Party Platform Scoping
Design
B2B Portal
User Interface Design
Conversion Rate Optimization
Landing Page Design
Wholesale experience
Development
Shopify 2.0
Landing Page Development
UpCycle Experience
Wholesale Portal
Speed Optimization
3rd Party Integration
Ongoing Maintenance
Platforms
Shopify Plus
Recurate
Global-e
Searchspring
Klaviyo
Nosto
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