Ghia
Shopify Plus Migration
Design, Development and Strategy.
Beverage/CPG
"It’s about being together. Connecting."
- Melanie Masarin
ABOUT Ghia
Founded with a vision of redefining the drinking experience, Ghia is the premier non-alcoholic apéritif crafted for the modern, health-conscious consumer. With its vibrant and fresh flavors, Ghia’s omni-channel presence and innovative approach cater to those seeking a sophisticated alternative to traditional alcoholic beverages.
THE CHALLENGE
Varfaj has been a long-term partner with Ghia, assisting them with their ecommerce strategy and upgrading them to Shopify 2.0. This comprehensive project involved enhancing their subscription offering to provide a more seamless customer experience. We also implemented advanced analytics tools, optimized their site performance, and integrated various third-party services to support their growing product line. Our collaboration has helped Ghia streamline operations and deliver a superior shopping experience for their customers.
SCOPE OF WORK
Strategy
Ecommerce Strategy
Digital Marketing Strategy
Technical Discovery
3rd Party Platform Scoping
Design
User Journey Mapping
User Interface Design
Conversion Rate Optimization
Landing Page design
Development
Shopify 2.0
Recharge Implementation & Custom Account Pages
Landing Page Development
Speed Optimization
3rd Party Integration
Establish Referral Program
ADA compliance
Platforms
Shopify Plus
Recharge
Accessibe
Attentive
Okendo
Google Tag Manager
Retention.com
Rise.ai
