Ghia

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Design, Development and Strategy.

Beverage/CPG

"It’s about being together. Connecting."
- Melanie Masarin

ABOUT Ghia

Founded with a vision of redefining the drinking experience, Ghia is the premier non-alcoholic apéritif crafted for the modern, health-conscious consumer. With its vibrant and fresh flavors, Ghia’s omni-channel presence and innovative approach cater to those seeking a sophisticated alternative to traditional alcoholic beverages.

THE CHALLENGE

Varfaj has been a long-term partner with Ghia, assisting them with their ecommerce strategy and upgrading them to Shopify 2.0. This comprehensive project involved enhancing their subscription offering to provide a more seamless customer experience. We also implemented advanced analytics tools, optimized their site performance, and integrated various third-party services to support their growing product line. Our collaboration has helped Ghia streamline operations and deliver a superior shopping experience for their customers.

SCOPE OF WORK

Strategy

Ecommerce Strategy

Technical Discovery

3rd Party Platform Scoping

Design

User Interface Design

Conversion Rate Optimization

Development

Shopify 2.0

Recharge Implementation &
Custom Account Pages

Landing Page Development

Speed Optimization

3rd Party Integration

Establish Referral Program

ADA Compliance

Platforms

Shopify Plus

Recharge

Accessibe

Attentive

Okendo

Google Tag Manager

Retention.com

Rise.ai

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