cocokind
Shopify 2.0 Migration
Site Speed, Development and Strategy.
Beauty
"We’re here to serve botanical-forward skincare with a side of self-acceptance."
- cocokind
ABOUT cocokind
cocokind was founded to change the status quo of the beauty industry and break the cycle of “aspirational beauty. Most importantly, cocokind exists to ensure that all of us have a safe place in the beauty industry where we’re celebrated and accepted, exactly as we already are.
THE CHALLENGE
cocokind reached out to Varfaj because the brand needed a true strategic partner to cover its technical blindside.
The brand had issues with site speed, stability and flexibility. It was very tough for cocokind to launch sales and conduct its day to day tasks. We quickly uncovered that cocokind's Shopify site was not on Shopify 2.0. This was the culprit of the performance and stability issues.
We quickly built a custom theme for cocokind using Varfaj's Shopify 2.0 Theme. The results speak for themselves.
The new site was 557% faster on mobile and 153% faster on desktop. This increased session duration by 15% and drove conversion rate 18% higher.
SCOPE OF WORK
Strategy
Ecommerce Strategy
Technical Discovery
3rd Party Platform Scoping
Development
Shopify 2.0 using Varfaj's Custom Theme
Shopify Scripts to Function Update
ADA compliance
3rd Party Integration Optimization
Platforms
Shopify Plus
Recharge
Search & Discovery
AfterSell
Junip
Klaviyo
Elevar
Get Started
