VARFAJ PARTNERS

Cole Bennett and Lyrical Lemonade

User Experience Design
Product Management
Fullstack Development

OUR MISSION:

We were tasked to create a purely Lyrical Lemonade experience. We wanted fans to be able to view LL videos, behind-the-scenes footage, shorts, and purchase merchandise all from one Lyrically branded platform.

GOAL

Currently, Lyrical Lemonade's devoted fanbase is distributed on various platforms such as Youtube, Twitter, Instagram, its website, and its shows. We wanted to bring everything Lyrical into one, branded experience in the palm of the fan's hand.

FEATURES

1. We used the YouTube API to aggregate all the content from their various YouTube channels.
2. Using Shopify's API, we created a headless, in-app solution for the Lyrical team to sell their merchandise through the app.
3. Passwords are a hassle - we got rid of them using a magic link for authentication. All you need now is your email and you're good to go!