Shopify Development
VARFAJ

Ghia

OUR MISSION:

Ghia set out to provide people the ability to connect and interact like never before. Catching up over a drink is a beloved pasttime, but what if you could do that without the the hangover in the morning. The outcome being a more wholesome and memorable experience for all!

Ghia needed to revamp their site to increase conversion rates and drive revenue growth while still maintaining the inviting and wholesome aesthetic.

See how we did below!

GOALS


1. Conduct a full site audit to identify technical and user experience gaps.

2. Install Recharge subscriptions.

3. Migrate the existing site to Shopify 2.0.

Non-Alcoholic Apertif
Venture-backed CPG Company

IMPLEMENTATION


Our sitewide audit yieled several improvements including: the need for a Collection page, a lacking cart experience, and opportunities to increase LTV of each customer.


Here's how we fixed it:

  • Designed and developed a Collection page in time for Cyber Monday sales. This page gave visitors an overview of Ghia's range of products.
  • We also implemented a flyout cart that allows users to seamlessly checkout without any hassles.
  • Finally, we implemented a product bundle to incentivize customers to upgrade their purchase quickly and easily as well as implemented Recharge subscriptions to increase recurring revenue.

The final piece of the puzzle was a full migration to Shopify 2.0. This created a more stable and easily maintained site.

RESULTS

  • Sales 2x compared to prior 3 month period.

  • Average order amount increased to $97.

  • Returns were cut in half from 2.4% to 1.2%.

*Mic drop*

Non-Alcoholic Apertif
High growth Shopify Store
Consumer Package Goods E-Commerce
venture-backed startup
E-commerce strategy

We love supporting our clients.

Give Ghia a try here!


Conversion rate optimize Shopify

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