First things first, we needed to overhaul the existing site from the current page builder infrastructure. We replatformed the website to Shopify 2.0 for several reasons:
1. Shopify 2.0 is the new industry standard for e-commerce stores.
2. We wanted to create a subscription program and Recharge did not play nice with the existing page builder.
3. Finally, the page builder did not allow for mobile optimization of images which drastically slowed down the site speed.
By migrating to Shopify 2.0’s JSON templates and theme editor, we were able to blend easy content management with robust capabilities Brandefy needed out of its store.
And the results speak for themselves...